The line graphs show the percentage of people approaching the international and regional occurrences through 3 instruments of the mass media which were TV, newspaper and radio over a decade between 1987 and 1997 in the UK.
As can be seen, there were nearly 70 percent of UK’s
population got the world news through television in 1987 before decreasing
noticeably by 10 percentages two years latter. In the next seven years, the
proportion of population getting information through TV fluctuated between 70
and 65 percent, which nearly doubled the percent of newspaper just
fluctuating at 20 percent. In addition, people receiving the news through radio
remained steadily at 10 percent over the surveyed period.
On the other hand, most of local happenings were update
by newspaper, which was employed by approximately two third of population.
However, it nosedived substantially to nearly 45 percent in 1989 and kept
decreasing to 40 percent in 1997. Meanwhile, the figures of television
started at lower point, just 20 percent in 1987 before soaring markedly in
the rest of decade to about 40 percentages in 1997. Radio was the least popular
method which accounted for 10
percent during the whole ten years.
